Ewanick Gone But GM Not Planning Major Changes in Ad Strategy – Yet
One thing is clear: Joel Ewanick shook things up in 2 years as GM marketing czar. Whatever the reason for his sudden ouster it appears GM is likely to maintain his strategies -- possibly with one key...
View ArticleEwanick Reportedly Ousted for Hiding True Cost of Soccer Deal
General Motors’ controversial marketing czar Joel Ewanick was brought down by a whistle-blower who revealed that the executive was trying to hide the true cost of a deal with the British soccer team...
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